What got up his skirt?

Gerry McGovern gets fired up in his latest post on Giraffe Forum titled Obsessed with Technology. Most of the time I agree with Gerry and this is no exception. The web is a technology enabled medium and you can’t get away from that – why would you want to, it’s half the fun!. But I’d say though that many people working in the web space whose skill-set is not technology based has been aware of and had to work around this bias for a long time. A lot of people (and not just IT people) seem believe that technology is the answer to all your problems, and if you just implement xyz system or application, that’s all there is to it – everything else is peripheral.